New Jersey children’s photographer Sonya Olivia came to us looking for a rebrand. Her original branding was a ready-made logo that she liked at the time, but quickly outgrew. With a heart that has pulled her towards photographing children, she decided it was time to invest in a custom brand.
Her ideal scenario? Photographing children with their pets (playing on her wildly successful Good Doggy pet photography business). And she was ready to make the switch from a niche in vivid colors to black and white work. With that in mind, Sonya envisioned a brand that set her apart. One that is marked by creative beauty and instills a certain amount of connection. Above all, she dreamed of a hauntingly beautiful brand identity with the intrinsic style of Grace Kelly. And the unique twist of Sonya Olivia.
Here’s a peek at her final black and white photography logo and print collateral:
A peek at some of the working concepts before finalizing Sonya’s Logo:
And finally, Sonya’s notecard and business card designs: