We’re so excited to share a brand new custom logo design for photographer Teresa Fung on this Monday! (Because a sparkly new brand is the best way to kick off any week!)
Teresa came to us in January looking to rebrand her photography business for the new year. For her, 2016 marked the beginning of brand new things. Good things. Great things. She had several nuances within her business. So she needed a brand that not only reflected her caliber of work, but one that unified them all.
Her existing brand was attracting the wrong clientele, and she resolved in 2016 to captivate the right audience. Clients who value quality photography. Ones who may not be the most well-off, but choose to preserve their life-moments through photographs.
Teresa’s Ideal Client:
They are sweet. Maybe creative. And they love the authenticity and organic nature of photography.
They prefer the fun “what you see is what you get” photographs for their holiday cards.
They love their coffee and quiet moments alone.
They love adventuring outdoors.
They love all things rustic (but also like to get a little glammed up occasionally).
They enjoy deep, meaningful, non-surface-level conversation.
They want to make a difference in the lives of the people around them.
Her Photography Style:
Because Teresa photographs a variety of categories under her overall business umbrella, she needed submarks that defined each individual nuance:
– Boudoir: more editorial, with a touch of soft-meets-glam-and-bold
– Wedding: photojournalistic with a notable film-like quality
– Newborns: both lifestyle and sleepy-posed
– Children: authentic, playful, and sometimes very colorful.
But most of all? She wanted one thread to carry through everything: a consistent, high-end brand identity that accurately represented her style, values, and artistic voice.
With her detailed client brief, full questionnaire, and cohesive inspiration board in hand, we set to work on Teresa’s new brand for Pirouette Photography.
Here’s a peek at the initial logo concepts (i.e. – the outtakes):
And a look at Teresa’s final brand:
Once Teresa’s primary and secondary logos were completed, and the logo variations and submarks were drawn, we tackled the pattern designs. Then, we applied the final approvals to her print collateral. Teresa’s stationery suite included:
• flat, two-sided “hello” notecard
• custom envelope liner
• skinny, wrap-around return address label
• traditionally-sized business card
With her logo development and print collateral complete, we moved on to the final stage of Teresa’s branding project: the custom website. What was previously working for her: site functionality. What wasn’t: she had completely separate portfolio and blog links, requiring separate website logins to update. Teresa ideally wanted one location for both website and blog. And she wanted it to be embracing the new brand that represented her new start to 2016.
Here’s a peek at the final, fully responsive website design (with the new blog link coming soon):